Jenni Avins


Jenni Avins is a multimedia journalist whose work has been published in outlets including New York Magazine, The Wall Street Journal, Harper’s Bazaar, Vice, Marie Claire,, Budget Travel, and Saveur. She was a Contributing Editor to New York magazine’s fashion site, the Cut, and the founder of—a website about wondering what to wear in an increasingly complicated world.

At present, she is a reporter for Quartz, the Atlantic Media’s digital-first news outlet.

In 2009, a panel including David Carr and Jeff Jarvis awarded Jenni a McCormick Foundation grant to sustain Closettour and pursue long-form multimedia stories about fashion. Using these funds, she produced Sweden.closettour, an interactive story about sustainability and style designed for the imminent release of the iPad, and created and hosted the “Closettour Fashion Week Webisodes,” a video series starring real-life characters like NY Fashion Week founder, Fern Mallis, and Julie Gilhart, then the Fashion Director of Barneys. One of these webisodes, “Making It,” received a 2011 Webby nomination for Best Reality Video and Jenni received honorable mentions for the Best Host and Best Documentary Series categories. More recently, she roller-skated through New York Fashion Week and enlisted top fashion editors in snowball-throwing competitions on video on behalf of New York magazine. She also inspired J.Crew to resurrect the classic tank swimsuit with an open letter.

Jenni has addressed audiences at events including the Women’s Entrepreneurial Festival and the CUNY Awards for Excellence in Journalism at The New York Times. She is fluent in Portuguese, and has reported from Brazil, Peru, New Zealand, Australia, and her home, New York. Before that, she managed knitwear production for Bono and Ali Hewson’s clothing line, Edun.

To get in touch, email jenniavins [at]!